- Raising awareness of the craft skills within the elderly community.
– Creating an outlet for these skills through casual paid employment.
- Creating an ethical business that creates individual, handcrafted products locally and links the consumer to the artisan of each product.
- Reducing the amount of wastage that is going to landfill and therefore eliminating the energy and land needed to make virgin materials.
- Educating consumers about the importance of fashion and how it is relevant to sustainability.